Mike Wigell, founder of the original Food Service Economic Summit (FSES) founded in 1994, had a vision that food industry leaders could actually get together and solve problems rather than just hear about them. The Food Service Economic Summit was renamed FaBLE: Food and Beverage Leadership Exchange in 2011.
“The industry is full of events where you go, hear the problems, and then leave without any real discussion of how to solve them” was a familiar line from Mike as he built the conference early on. Mike believed that if you brought a group of people together, kept it small, and had representation from all links in the supply chain, honest dialogue and information sharing could result from such a setting. Though Mike Wigell passed away in 1999, his legacy and vision lives on through this one of a kind event.
This unique setting, at the historic Sun Valley Resort in Idaho, offers a rare and exquiste opportunity to build relationships with peers in a way that extends beyond the typical sessions.
Sun Valley Resort: 1 Sun Valley Road Sun Valley, ID 83353 (800) 786-8259
Sun Valley is served by Hailey's Friedman Memorial Airport (SUN). It’s located 14 miles from the resort and is easily accessible from the gateway cities of San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), and Salt Lake City (SLC). These cities are served by most major airlines and are met by Sun Valley's two connecting carriers: Alaska Airlines (Horizon Air) and SkyWest (United Express/Delta Connection. The resort offers a free shuttle from the airport to the Sun Valley Inn.
Sun Valley Resort offers a complimentary guest resort shuttle for transportation to/from Friedman Memorial Airport and the Sun Valley Resort. Simply contact the resort at 208-622-2097 and schedule a ride based on your arrival and departure times.
The Boise Airport is located approximately 150 miles from Sun Valley Resort. Conference attendees can rent a car at the Boise airport or book a ride on the daily shuttle service between Boise Airport (BOI) and the Sun Valley Lodge via Sun Valley Express.
There is a daily shuttle service between Boise Airport (BOI) and the Sun Valley Lodge called Sun Valley Express. Advance tickets may be purchased by calling Sun Valley Express at (877) 622-8267 / (208) 622-8267 or going online to www.sunvalleyexpress.com. Tickets also may be purchased on the bus at time of departure on a space available basis.
The Magic Valley Regional Airport is located approximately 85 miles from Sun Valley Resort. Conference attendees can rent a car at the airport and proceed to Sun Valley.
Sun Valley is a complete walking village, where automobiles are unnecessary. Lodging is located within easy walking distance of the Sun Valley Village, but complimentary bus service is also available. The Mountain Rides Transportation Authority system provides free transportation throughout the Wood River Valley, including continuous round trips from the Village to both Dollar and Bald Mountains and to the town of Ketchum and Elkhorn Springs.
FaBLE is an invitation-only event for thought leaders in foodservice and hospitality who are passionate about making positive impacts in their industries.
Casual attire is encouraged at FaBLE. Neither Sun Valley Resort nor FaBLE has a dress code. You are welcome to wear whatever makes you comfortable. The weather will be cold, so please pack your warm clothes!
You do not need to bring any activity specific gear with you. Each activity includes the necessary rentals you need to participate. If you have some favorite gear at home, you are welcome to bring it with you.
We welcome suggestions of who you would like to see at this event. Please let us know who you would like to invite, and we will send an invitation.
January is the peak of winter for Sun Valley. The average daytime highs are around 30 degrees and evening lows are around 7 degrees. Please pack your wool socks!
Yes! We encourage attendees to bring their significant others to the event. Guests of attendees are invited to participate in any or all of the event – meals, activities, and sessions.
Yes! FaBLE is a family-friendly event. Many attendees elect to bring kids of all ages to the event. There will be kids programming throughout the event, and nanny or daycare needs can be coordinated with the hotel.